2025年6月5日，上海 —— 以“創見無界，以全球坐標提升直播經濟”為主題的2025上海國際MCN大會于上海盛大開幕。本次盛會匯聚了200余家國內外特色品牌、全球頭部MCN機構及100余位行業領軍人物，共同探討直播經濟新趨勢、新機遇。中國天然芳香領域代表品牌伊帕爾汗應邀參展，攜旗下全品類明星產品精彩亮相，成為會場焦點之一。
On June 5. 2025. the Shanghai International MCN Conference opened grandly in Shanghai. This major event brought together over 200 unique domestic and international brands, leading global MCN agencies, and more than 100 industry leaders to discuss new trends and opportunities in the livestream economy. Eprhan, a leading brand in China's natural fragrance sector, was invited to exhibit, showcasing its full range of star products and becoming one of the focal points of the event.
作為源自中國新疆的知名精油及天然芳香品牌，伊帕爾汗此次精心籌備，展出了涵蓋精油、面護、個護、香氛等多條核心產品線的明星單品。展臺設計融合了新疆地域特色與現代美學，營造出獨特的沉浸式芳香體驗空間，吸引了眾多與會嘉賓駐足體驗。
As a well-known essential oil and natural fragrance brand from Xinjiang, China, eprhan carefully prepared for this exhibition, presenting star products from its core lines, including essential oils, skincare, personal care, and fragrance. The booth design incorporated elements of Xinjiang's regional characteristics and modern aesthetics, creating a unique immersive aromatic experience that attracted many attendees to stop and try the products.
尤為引人注目的是，伊帕爾汗展臺吸引了眾多國際客商的濃厚興趣。來自烏克蘭、西班牙、中東等國家和地區的海外采購商、渠道商及MCN機構代表紛紛前來品鑒、洽談。他們親手體驗伊帕爾汗高品質的精油和護膚產品，近距離感受其純凈的質地與獨特的功效，并對產品中蘊含的“中國成分”贊不絕口。多位國際客商表示，伊帕爾汗產品所代表的天然、純凈、有效的理念，以及背后深厚的中國植物資源和研發實力，給他們留下了深刻印象，展現出中國品牌在全球市場的巨大潛力。
What drew particular attention was the strong interest from international business guests at eprhan's booth. Overseas buyers, distributors, and representatives from MCN agencies from countries and regions such as Ukraine, Spain, and the Middle East gathered to sample and discuss eprhan's high-quality essential oils and skincare products. They experienced firsthand the pure texture and unique effects of the products, praising the "Chinese ingredients" they contained. Many international guests expressed that the brand's philosophy of being natural, pure, and effective, along with the rich Chinese plant resources and research capabilities behind the products, left a deep impression on them. They recognized the huge potential of Chinese brands in the global market.
本次大會為伊帕爾汗提供了絕佳的國際舞臺。通過與全球頭部MCN機構、跨境渠道商的面對面交流，伊帕爾汗不僅展示了品牌實力和產品魅力，也深入了解了國際市場的需求與趨勢，為未來加速全球化布局、拓展海外直播電商市場奠定了堅實基礎。現場熱烈的洽談氛圍和積極的國際反響，充分印證了伊帕爾汗品牌及其代表的“中國成分”在全球范圍內的吸引力與競爭力。
The conference provided an excellent international stage for eprhan. Through face-to-face exchanges with top global MCN agencies and cross-border distributors, eprhan not only showcased its brand strength and product appeal but also gained deeper insights into international market demands and trends. This laid a solid foundation for accelerating global expansion and tapping into the overseas livestream e-commerce market. The lively discussions and positive international feedback strongly confirmed the global attraction and competitiveness of eprhan and its "Chinese ingredients."
伊帕爾汗品牌負責人表示：“我們非常榮幸能參與此次大會。全球客商對伊帕爾汗產品的認可，是對我們堅持天然、品質初心的最好回報。我們將以此為契機，持續深化產品研發，講好中國品牌故事，借助直播經濟新生態，讓源自中國新疆的天然芳香惠及全球更多消費者。”
The brand manager of eprhan commented: "We are honored to participate in this conference. The global recognition of eprhan's products is the best reward for our commitment to natural quality. We will take this opportunity to continue developing our products, tell the story of Chinese brands, and use the new livestream economy ecosystem to bring natural fragrance from Xinjiang, China, to more global consumers."
(濟南國際傳播中心記者：梁瑞馨)
